If you’d thought Silicon Valley’s TripActions was running out of steam as we head towards the year’s end, after its acquisitions and extensive fundraising, think again.
On Tuesday the corp travel startup announced its fourth acquisition in 18 months, buying Spain’s Atlanta Events & Corporate Travel Consultants.
The rationale, according to the company, is because of an increase in demand for conferences, on-sites and offsites.
Terms of the deal weren’t disclosed.
The purchase was made by TripActions’ premium-travel brand, Reed & Mackay, which it itself bought back in 2021. Atlanta was also a long-standing partner of Reed & Mackay.
Reed & Mackay’s meetings and events division’s employee base has grown fivefold, year-over-year, the company added.
This acquisition fills a gap in Europe, after it previously bought Comtravo in Germany and Resia in Sweden.
Atlanta has offices in Andalucia, Barcelona and Madrid, and all 70 employees will transfer over.