In this Skift Take Sessions episode, we hear from Fred Dixon, CEO of Brand USA, and Miguel Sanz, President of the European Travel Commission and Director-General of Turespaña.
Rising temperatures, flooding, and biodiversity loss are not just environmental issues, but could reshape where tourists travel, and when, proving a direct threat to destinations.
The revenue from Barcelona's big hotel tax increase could go a long way in helping the city confront its housing crisis — assuming travelers aren't put off by more expensive stays.
As the U.S. and Spain see tourism demand soar, destination marketers are shifting from promotion to curation. In the AI age, whoever shapes the algorithm shapes the itinerary.
International tourism to the U.S. has taken a hit this year. Brand USA is leaning into new technologies, marketing strategies, and live events to boost future travel.