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The Top Cities for Recent Car Rental Reservations

Global car rentals rocketed during the end-of-year holiday break, with more than three times the amount of seven-day bookings compared to the 2019 winter holiday period.

According to data from global car-hire comparison site DiscoverCars, there were 12,646 seven-day reservations for the festive period, more than three times the amount in 2019-20, which saw 3,826 bookings.

The data is based on the 18 days from Dec. 20, 2022 to Jan. 7, 2023. Seven-day rentals tend to be the most common duration for vacations.

Portugal has meanwhile proved a popular tourist destination over the past two years, not least as a top digital nomad destination, but the rental figures show just how resilient the country is.

Capital city Lisbon has more than doubled the number of car rental pickups in recent weeks, compared to before the pandemic. In the space of 18 days there were 4,220 pickups, compared to 1,782 in the same period in 2019/20.

Another Portuguese city, historic Porto, was the third most popular destination with 1,985 pickups, trailing Auckland in New Zealand. The Portuguese islands of Madeira also made it into the top 10.

Late last year, European destinations had the edge slightly over other parts of the world.

The comparison site also predicts car rental companies’ fleet composition will change within the next three years, with electric vehicles likely comprising a majority of rentals by 2025.

This week Hertz announced a push into Europe, making 25,000 Tesla and Polestar cars available to Uber drivers.

DiscoverCars reviewed internal data from 143 countries.

Top cities for reservations in 2019/20 No. of reservations Top cities for reservations in 2022/23 No. of reservations
Lisbon, Portugal 1,782 Lisbon, Portugal 4,220
Porto, Portugal 1,011 Auckland, New Zealand 2,305
Auckland, New Zealand 762 Porto, Portugal 1,985
Marrakech, Morocco 601 Tenerife, Spain 1,704
Orlando, Florida 584 Milan, Italy 1,610
Dublin, Ireland 563 Queenstown, New Zealand 1,585
Malaga, Spain 532 Madeira, Portugal 1,312
Miami, Florida 481 Marrakech, Morocco 1,301
Fort Lauderdale, Florida 452 Cancun, Mexico 1,290
London, United Kingdom 434 Catania, Italy 1,271

Skift’s in-depth reporting on climate issues is made possible through the financial support of Intrepid Travel. This backing allows Skift to bring you high-quality journalism on one of the most important topics facing our planet today. Intrepid is not involved in any decisions made by Skift’s editorial team.

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