United has revealed its United First seat, marking the first update to a domestic first class seat design from the airline since 2015.
The seat, which features a wireless charging station in every arm rest, vegan leather upholstery, 13-inch seatback screens and 18-inch tray tables, is set to make its debut on the airline’s Boeing 737 this month, with the seat expected to be introduced on 200 planes across the fleet by 2026.
The new seat joins a line of recently announced seat upgrades as airlines vie for the attention of travelers.
“This new United First seat is designed around the modern traveler – more charging options, bigger spaces for devices, food, drinks and personal items and extra privacy,” said Mark Muren, managing director of identity, product and loyalty at United.
“As we evolve the onboard experience, we’re upending old industry norms and anticipating future needs to accommodate the new ways people live and travel.”
The airline is also planning on updating its existing offering on planes that will not get the new seat with new seat cushions, vegan leather upholstery and winged headrests.
At Skift, we are looking to unearth the most creative and forward-thinking innovations in travel through our Skift Ideas Franchise, which includes the Skift IDEA Awards, Skift Editorial Hub and the Skift Ideas Podcast.
You can listen and subscribe to the Skift Ideas Podcast through your favorite podcast app here.