Roch Ventures, a European venture capital fund with Boston Consultant Group ties, announced that Six Senses CEO Neil Jacobs, Ennismore Brand Chief Operating Officer Chadi Farhat, and former Air France Executive Vice President Amel Hammouda have joined the fund’s board of directors.

Bobby Demri, former Boston Consulting Group software innovation director, and Ludger Kuebel-Sorger, senior partner emeritus at Boston Consulting Group, co-founded the fund in January. It aims to make euro 100 million ($102 million) worth of investments in tourism and hospitality companies over the next few years with a focus on European tech and sustainability.

The fund is eyeing seed stage and Series A investments in Europe. It soon plans to open offices in Tel Avis and Frankfurt.

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Tags: air france, boston consulting group, ennismore, roch ventures, six senses