Articles tagged “air france”

Traditionalists may turn their noses up at companies creating fragrances. However, Air France's new scent is the latest indication that multi-sensory airline marketing is here to stay.

For Air France, Paris 2024 is a marathon rather than a sprint. The financial impact of a one-off 'hosting hit' should be comfortably absorbed by longer term benefits for the brand.

Gold medals aren't the only prize in contention at Paris 2024. Airlines from around the world are using the Olympics to bolster brand recognition in a big way.

Air France-KLM said revenue will come in below what it was expecting due to the Paris Olympics, but CEO Ben Smith sees value in the global exposure.

Gordon Smith and Jay Shabat examine why this summer’s Olympic and Paralympic Games in Paris are likely to be a financial drag on Air France.

Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV.

In recent decades, women have gone on to lead countries and major companies. But the airline industry has been much slower to close its broad gender gap across senior leadership, engineering and pilot roles.

Today's podcast looks at Google's AI travel tools, New York City's room crunch, and an Olympics-aimed airport lounge.

While first class airport check-in is nothing new, Air France is preparing to take the concept to the next level.

More flights to destinations deep inside the Arctic Circle will be available from major European airports this winter.