Accor, the Paris-based hotel giant, said on Tuesday that Omer Acar will head its brands Raffles & Orient Express as of March 1. Acar will join Accor’s other brand CEOs in its luxury and lifestyle group (Fairmont, Sofitel & MGallery, and Ennismore) — all of whom report directly to group CEO Sébastien Bazin.

Omer will be based in New York and will represent Accor in North America. He has most recently been managing director for Europe and the Americas for Katara Hospitality, where he supervised 18 hotels including the Plaza in New York, Peninsula in Paris, Carlton in Cannes, Excelsior in Rome, Grosvenor House, and Savoy in London.

Accor has a separate organizational unit for its economy, midscale, and premium hotels.

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