Skift Travel News Blog

Short stories and posts about the daily news happenings around the travel industry.

Airlines

Jet Startup Aero Raises $65 Million to Grow Its Network

1 month ago

Semi-private jet company Aero has raised $65 million in funding to expand its network, and to service demand on existing routes.

Currently it operates flights to Aspen, Los Cabos and Sun Valley from private terminals in Los Angeles and San Francisco in the U.S, as well as Ibiza, Mykonos, and Nice from London’s Farnborough Airport

The Series B round was co-led by Albacore Capital Group and returning investors Expa and Keyframe Capital, as well as new investment from Capital One Ventures (which last year invested in popular booking app Hopper.)

Unlike other jet services, Aero aims to stand out by focusing on connecting millennials with destinations that offer Instagram-worthy experiences. It owns and operates its aircraft, and sells individual seats on flights to leisure destinations around the world.

Aero CEO Uma Subramanian formerly worked on Airbus’ helicopter service Voom.Flights, which closed down in 2020.

The startup previously raised $20 million in Series A funding in March last year, and before that $16 million in 2019.

CORRECTION: An earlier version of this article described Aero as a private jet company, and said it did not own or operate its own aircraft, and provides ticket resale for flights on registered air carriers on selected routes

Travel Technology

Snap Is Launching Dynamic Travel Ads Globally to Target Gen Z Vacationers

4 months ago

Snap claimed Etihad trimmed its “costs per flight search” four-fold using Snap’s new dynamic travel ads, which is now rolled out globally.

This ad format, according to Snap, is a travel category expansion that enables advertisers, including airlines, hotels, destinations and tour operators, to engage in advanced audience targeting based on a Snapchatter’s travel intent and backed by local relevance.”

“With travel demand seeing a continued strong recovery in Q1 2022, we were of course keen to capitalize by converting existing customers and, importantly, acquiring new ones,” Phil Dodwell, who heads marketing at Etihad, said in a statement. “However, the marketplace for air travel remains highly competitive so ensuring relevance is key.”

He said the airline will be continuing to use Snap’s dynamic travel ads in the second quarter, and particularly likes the format’s prospecting capabilities.

Snap’s prime users are Gen Zers and Millennials.

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