Skift Travel News Blog

Short stories and posts about the daily news happenings around the travel industry.


Wellness Tourism Is One of Fastest Growing Parts of Travel, To Reach $1.4 Trillion by 2027

3 months ago

That’s according to latest research put out by the Global Wellness Institute, in its annual state of the global wellness sector, of which tourism is one part.

From the report: The wellness tourism market plummeted from 2019 to 2020 ($720 billion to $351 billion), but has seen 36% annual spending growth, and 30% annual wellness trip growth, from 2020 to 2022—significantly higher than growth rates for overall tourism trips and expenditures, at 23.8% and 28.4%.

Wellness travelers made 819.4 million international and domestic wellness trips in 2022, a major increase over 2020 (483 million) and 2021 (608 million) levels. Wellness trips accounted for 7.8% of all tourism trips but represented 18.7% of all tourism expenditures in 2022 (so almost 1 in 5 total “travel dollars”). The wellness tourism market is forecast to more than double from 2022 to 2027, with dramatic spending jumps from 2022 ($651 billion) to 2023 ($868 billion) to 2024 ($1 trillion), as the market continues its supercharged recovery. After that, it’s likely to taper off to a still strong, but less overheated growth curve.

There are some wrinkles to the recovery, as the report points out that the wellness tourism, spa and thermal/mineral springs markets were the hardest hit by the pandemic, given widespread travel restrictions and business shutdowns.

All three grew rapidly in 2021-2022, but haven’t quite yet recovered to their pre-pandemic levels. A key factor is the ongoing recovery of the global tourism market: as of 2022, international trips were still at 62% of their pre-pandemic level, and domestic trips were at 73% (Euromonitor data). The Asia-Pacific region has especially lagged in recovery, due to prolonged pandemic restrictions and border closures in China, the dearth of Chinese tourists throughout the region, weakening economic conditions in China and Japan, currency depreciation, and other factors.


Ritz-Carlton Ultra-Luxury Cruise Brand Seeks up to $400 Million to Add Ships: Report

6 months ago

The Marriott-controlled ultra-luxury superyacht brand The Ritz-Carlton Yacht Collection would like to raise as much as $400 million to add two superyachts to its current three, Bloomberg News reported on Wednesday.

The operator is backed by investors such as Oaktree Capital Management. Its first ship, the 298-guest Evrima, set sail in October 2022, with the Ilma debuting this year and a third vessel, Luminara, in the works for 2025.

Fares start around $3,100 per person per night for sailings starting at four-night itineraries in the Mediterranean, Caribbean, Central America, and elsewhere. Onboard dining venues include Michelin-starred chefs. (See Bloomberg’s review of the Evrima for more.)

Ritz-Carlton Yacht Collection Targets $400 Million Fundraise


IDEAS: United Partners with Venus Williams-Backed Brand to Revamp Amenity Kits

7 months ago

Travelers flying with United Business will now be provided with new amenity kits featuring exclusive products from Asutra, the Venus Williams backed wellness brand. 

Credit: United Airlines

The new amenity kits – which will be offered on United’s premium transcontinental domestic routes – feature cruelty-free skincare that is devoid of parabens, phthalates, or petroleum, and includes a cleansing face towelette, lip balm and hand lotion. Each kit is provided in a reusable Asutra pouch – which contains a bamboo toothbrush, toothpaste, eye mask, and earplugs – with the pouch and eye mask made from recycled materials.

“As a women-owned, Chicago-based company, we are thrilled to partner with our hometown airline, United Airlines. Our mission at Asutra is to make self-care a possibility for everyone through accessible wellness products,” said Stephanie Morimoto, Asutra owner and CEO.

“From personal experience, I know that taking care of yourself intentionally while traveling can be challenging. This new amenity kit gives travelers an easy, enjoyable way to take care of themselves while on their journey and arrive refreshed.”

These new amenity kits are another enhancement to United’s premium cabins, following the launch of its new United First seats last month.

Skift Ideas uncovers the most creative and forward-thinking innovations happening across travel. We celebrate innovation through our Skift IDEA Awards and hear from leaders on our Ideas podcast.

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