Wouter Geerts

Latest Stories

Tourism

The Impact of Brexit on the Travel Industry: New Skift Research

The UK is an important contributor to global travel, but the uncertainty over Brexit will impact its place in the world and its residents’ willingness to spend on international vacations. The questions are just how and where the impact will be felt most.

The Impact of Brexit on the Travel Industry: New Skift Research

Short-Term Rentals

Short-Term Rentals: How Professionalized Should They Become?

The short-term rental ecosystem, from property managers and platforms to business-to-business vendors, is rapidly expanding. As this continues, there is a fine balance to be struck where the sector professionalizes — without commercializing beyond recognition.

Short-Term Rentals: How Professionalized Should They Become?

Short-Term Rentals

Capturing the Short-Term Rental Ecosystem Beyond Airbnb: New Skift Research

The short-term rental sector is rapidly expanding, and it is not just Airbnb, Vrbo, and Booking.com that benefit from this. A growing ecosystem of property managers and B2B vendors are professionalizing the sector, while making a decent penny.

Capturing the Short-Term Rental Ecosystem Beyond Airbnb: New Skift Research

Hotels

How Amazon’s Customer-Centric Framework Can Boost Hotel Loyalty: New Skift Research

Rather than being paralyzed by the threat of Amazon, let’s actually learn from its successes. Using tech to achieve a more customer-centric approach to brand loyalty is a great place to start.

How Amazon’s Customer-Centric Framework Can Boost Hotel Loyalty: New Skift Research

Hotels

Tech Expands Hotel Guest Engagement Beyond Loyalty Programs: New Skift Research

Let’s place loyalty programs into a larger realm of technology that can improve and increase guest engagement and personalization. All these tools working in parallel can help achieve a truly loyal guest.

Tech Expands Hotel Guest Engagement Beyond Loyalty Programs: New Skift Research

Hotels

Technology for Hotel Revenue Management Set to Boom: New Skift Research

The large majority of hotels still rely on Excel spreadsheets, trial and error, and gut feeling when setting prices. In an increasingly complicated distribution landscape, many will start looking at revenue management tech to improve performance.

Technology for Hotel Revenue Management Set to Boom: New Skift Research

Hotels

Why Hotel Revenue Management Needs to Be a Priority: New Skift Research

Revenue management systems play an important role in automating pricing, but hotels should not see these as a one-stop solution to all their problems. There are bigger strategic questions that need answering.

Why Hotel Revenue Management Needs to Be a Priority: New Skift Research