Samantha Shankman

Media and PR

The Six-Page Guide to All Things Sexy in Digital Travel

By no means comprehensive, but by all means insightful, the report is a brief summation of how digital trends are impacting the travel industry and how travel companies can keep ahead of the pack.
Media and PR

What a 19-hotel road trip looks like on social media

The social road trip, launched alongside a traditional media campaign, is a clever and more interactive way to engage guests and attract new customers drawn in by properties they didn't previously connect with Loews.
Airlines

Sneak peek at Virgin Atlantic's new uniforms by Vivienne Westwood

Uniform design received extra attention this week when Asiana flight attendants were heralded as heroes for evacuating flight 214 in pencil skirts and heels, giving the public a rare view into the degree of detail that goes into airlines' operations.