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This week’s roundup of travel videos is heavy on emotion. Destinations as diverse as Peru and Sweden appeal to travelers’ innocence in an effort to push their experiences as life-changing events.
The list of five ends with a particularly cold ad produced by United Airlines and a reminder that travel ads musts find a balance between sentimental and straightforward.
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This beautiful new video from Malaysian Airlines comes as part of an integrated campaign by Ogilvy and Mather, Kuala Lumpur, which celebrates the brand’s belief that “journeys are made by the people you travel with.” The video features people from around the world going about their everyday lives with suitcases in tow creating an analogy between a flight and the proverbial journey through life.
At first confusing, the concept becomes clear by the time the video ends with the following voice-over: “Life is a journey in which we’re all travelers, looking to make that great trip with someone. Journeys are made by the people you travel with.”
The Swedish bus company Karlstadsbuss unveils its upgraded fleet of buses in this cute new ad created by Bulldozer Reklambyrå. The improved fleet, claimed to be the country’s most modern, features Biogas buses with more seats, air-condition, Wi-Fi, and TVs. Watch until the end to see how the campaign managed to portray the company as both earnest and edgy through the relationship of the bus’s only riders.
A working man is sitting at his desk when he receives a video from himself, twenty years earlier. The younger boy reminds the man of the life lessons he learned during a summer backpacking through Peru; lessons like “remember that life is a succession of events and it all depends on how we live them.” The video ends with the man ready to return to Peru and the travel agency Traveling to Peru showcasing a series of gorgeous images of the South American country while tugging on the heart strings of the ad’s most emotional viewers.
Visit Calgary launched a new campaign, “Calgary’s Doors Are Open,” two weeks after floods closed restaurants, hotels, and stores right as the summer tourism was getting underway. The campaign, created in collaboration with Travel Alberta and Calgary Hotel Association, features the city’s mayor Naheed Nenshi. The ad is very similar to New Jersey’s post-Sandy “Stronger Than The Storm” campaign starring Governor Christie.
United Airlines‘ new ad promotes the carrier’s premium service from New York City’s JFK Airport to Los Angeles and San Francisco, a domestic service that it claims is on par with an international flight experience. The ad received a load of criticism on FlyerTalk for being a string of facts and failing to inspire an ounce of emotion in the viewer.