20 tourism and marketing trends we’re tracking at Skift this week

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.

Shaking off speculation that U.S. consumers are traveling less, Eurostar CEO Gwendoline Cazenave shares exclusive data pointing to a strong summer for overseas spending.

Ask people if they’re anxious and they’ll say ‘yes.’ But the data shows they keep spending.

France has now joined several other nations in warning travelers with non-binary gender markers about potential entry issues following a Trump order recognizing only two genders.

India’s luxury hospitality boom presents huge global potential. In this talk, the CEOs of Global Hotel Alliance and The Leela Palaces explain why hotels must deliver hyper-personalized, immersive experiences and leverage strategic alliances to build lasting loyalty and cut costly dependence on OTAs.