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Proclaiming that music is for everyone is a nothing but a rosy marketing concept to the 360 million people that suffer from some degree of hearing loss.
The mobile app turns music frequencies, or beats, into vibrations that can be felt through users’ smartphones. The app comes with Beethoven’s 9th Symphony, but songs by any artist from Miley Cyrus to the Rolling Stones can be uploaded and transformed in vibrations.
We haven’t measured the quality of the translations, but the product signifies an evolution in event marketing and is a good example of digital initiatives that more festivals should undertake to cater to attendees with hearing problems.
The app is available free for Android users.
Watch the campaign’s full video below: