Rashaad Jorden Archives

Rashaad Jorden is Skift’s Associate Editor/Archivist. He often delves into topics that readers turn to Ask Skift, our AI answer engine, for information. Before finding his way to Skift, he bounced around the U.S., France, Japan and UK. He greatly misses the all-you-can-eat vegetarian curry at his favorite restaurant in Japan. He is also adept at running half-marathons and, despite living in New Jersey, rues the fact he doesn’t spend enough time on the Jersey Shore.

Coronavirus

CDC Recommends Travelers Still Wear Masks on Planes and Trains

The CDC is steadfast that passengers wear masks on planes and trains because all indications point to a major Covid surge this summer as travelers increasingly ditch masks.

Rashaad Jorden | 4 years ago

Tour Operators

Tour Operators Aren’t Rushing to Ditch Mask Mandates

Although tour operators frequently deal with customers frustrated about having to wear masks, they are sticking to their own mandates mostly, especially since many destinations where operators run trips still have rules in place.

Rashaad Jorden | 4 years ago

hotel monogrammed guest initials Amber Gibson (Instagram @inbedwithamber

Hotels

Upscale Hotels Bet on Personalization That Goes Deeper

Personalization is a buzzy word on many hoteliers' lips. But only a handful of operators, brands, and agencies, such as Rosewood, Virgin, The Nines, and Muzéo, seem to be truly learning how to deliver individualized service.

Carley Thornell | 4 years ago

Travel Agents

Forget 2023 — Travel Agents Are Booking for 2024 on Inflation Worries

Travel agents are loudly telling their customers time is of the essence in regards to booking. There's no telling how expensive travel will become as fuel prices show no signs of falling yet.

Rashaad Jorden | 4 years ago

Hotels

Pandemic Sparks Glamping 2.0

Incorporating the great outdoors indoors comes at a high cost — but ultimately with a high return on investment for hoteliers, and their guests.

Carley Thornell | 4 years ago

Online Travel

Full Video: Expedia for Business President at Skift Forum Europe 2022

Despite challenges caused by the war in Ukraine, Europe's tourism recovery is expected to continue this summer and Expedia for Business is poised to take advantage of the surge in demand. In this video, its president Ariane Gorin explains why she's bullish about this summer and provides information about future plans.

Rashaad Jorden | 4 years ago

Tilghman Island in Talbot County on Maryland's Eastern Shore.

Hotels

Hotels Using First-Mover Advantage in Destinations Off the Beaten Path

It's the classic chicken-and-egg dilemma, but more hotels are forging ahead and building in remote areas — confident travelers and businesses will follow.

Carley Thornell | 4 years ago

Hotels

Hotel Asset Managers Group Expresses Frustration About Labor Shortages

Despite the worst of the pandemic being behind the hospitality industry, executives largely don't see a full recovery this year. It's hard for them to do so when the industry hasn't still solved its labor shortage problem.

Rashaad Jorden | 4 years ago

Tour Operators

Tour Operators Rework Strategies to Attract Growing Solo Traveler Market

Although solo travelers have long been an important market for tour operators, they haven't had specific strategies to boost bookings with this group. But the pandemic is forcing tour operators to reevaluate their tactics, including finding ways to make traveling alone less expensive.

Rashaad Jorden | 4 years ago

Tour Operators

Full Video: What’s Next for Tour Operators at Skift Forum Europe 2022

Ulla Heffer Böhler and Travis Pittman realized their companies needed to evolve in the future to thrive. Both of them explained in the video how they used the time they weren't running trips to overhaul their businesses.

Rashaad Jorden | 4 years ago