UK has been aggressive in promoting the country internationally, and spending enough to make sure the visitor numbers rise. But it has lots of macro challenges, including promoting rest of the country outside of London, fixing the country's inbound airport hubs, loosening the visa regime, and more.
We love these because it is based on actual traveler behavior, not just dreaming and intent, but these listings would be greatly enhanced with more real-time data on trends, rather than a static once-a-year list.
Russian tourism is a mix of low end beach+shopping and very high end luxury, and countries who have traditionally not paid much attention to the market are increasingly going to, especially Western Europe.