Matt Heidkamp

Online Travel

How Hotels Can Turn Guest Data Into Action

Big data is driving opportunities to create loyalty and conversions for the hospitality industry, but it’s also posing challenges. The key to leveraging the power of customer information is to bring these datasets together. This report examines how to do that, and the value that can be extracted from big data once integration is underway. Download this report for FREE!
Tourism

Behind the Rise of All-Inclusive Travel in the Americas

Spurred by economic factors and shifting guest expectations, the all-inclusive resort segment is rapidly expanding with more luxury product, local travel experiences, and age-delineated services targeting a wider range of international consumer demographics. Download this report for FREE!
Online Travel

Shopping Cart Abandonment is Still an Issue in Online Travel

This series looks at the driving factors behind travel purchasing behavior, with the first report focusing on an issue looming over the online travel sector: shopping cart abandonment. Understand the reasons behind travel’s high abandonment rate and strategies to win back customers. Download the report for FREE!
Online Travel

Battling Shopping Cart Abandonment in the Era of Virtual Window Shopping

This series looks at the driving factors behind travel purchasing behavior, with the first report focusing on an issue looming over the online travel sector: shopping cart abandonment. Understand the reasons behind travel’s high abandonment rate and strategies to win back customers. Download the report for FREE!
Hotels

Rethinking Hotel Communications for a Multi-Screen World

Mobility and the ability for brands to react in an anytime-anywhere capacity to traveler’s needs has become a must. Download this FREE report to understand how demands of the increasingly smartphone- and tablet-equipped consumer are reshaping the way travel brands interact with travelers.
Uncategorized

Why Data Breaches in Travel Can't Be Ignored

As online security is becoming a growing concern for consumers, it's no longer enough for travel brands to rely solely on third-party payment services like PayPal or Google Checkout. Travel shoppers crave security at every touch point -- from the booking engine to the front desk.
Uncategorized

Can Better E-Mails Help Hotels Win Back Business From Booking Sites?

As online travel agencies are offering hundreds of options at the finger tips of the consumer, hotels are struggling to get direct bookings. To win business back from the OTAs, hotels need to figure out ways to cultivate better relationships with guests.