Matt Heidkamp

Latest Stories

Uncategorized

Why Data Breaches in Travel Can’t Be Ignored

As online security is becoming a growing concern for consumers, it's no longer enough for travel brands to rely solely on third-party payment services like PayPal or Google Checkout. Travel shoppers crave security at every touch point -- from the booking engine to the front desk.

SiteMinder | 9 years ago

Why Data Breaches in Travel Can’t Be Ignored

Uncategorized

Can Better E-Mails Help Hotels Win Back Business From Booking Sites?

As online travel agencies are offering hundreds of options at the finger tips of the consumer, hotels are struggling to get direct bookings. To win business back from the OTAs, hotels need to figure out ways to cultivate better relationships with guests.

Revinate | 9 years ago

Can Better E-Mails Help Hotels Win Back Business From Booking Sites?

Uncategorized

Automated Messaging Could Be The Key To Brand Loyalty

Guest expectations are evolving and more hotel marketers are realizing that they can no longer rely on a one-to-many messaging approach. Could automated messaging be the key to improving brand loyalty and guest relations for hotels?

Revinate | 9 years ago

Automated Messaging Could Be The Key To Brand Loyalty

Partnerships

From Campaigns to Content: The Evolution of Hotel Marketing

There's a shift in the way smart hotels are marketing themselves. Big budget ads and single-track campaigns are being put on the back burner as marketers move towards personalization, continious conversations, and guest-centricity.

Revinate | 9 years ago

From Campaigns to Content: The Evolution of Hotel Marketing

Partnerships

Becoming Guest-Centric: Why Hotel Marketing Needs to Change

In order to stay competitive, hotels need to shift away from marketing that only highlights themselves and focus on strategies that put guests first.

Revinate | 9 years ago

Becoming Guest-Centric: Why Hotel Marketing Needs to Change

Partnerships

How to Overcome the Flaw in Hotel Revenue Management

“It’s not uncommon for reservations to be received from a channel and then sit with a hotel for days without ever being captured into its PMS or CRS ... the inaccurate data means those hoteliers never truly know their correct, real-time supply, making it impossible to make good and informed business decisions.”

SiteMinder | 10 years ago

How to Overcome the Flaw in Hotel Revenue Management

Partnerships

3 Ways Hotels Can Effectively Use Targeted Guest Marketing

Guests have grown to expect more personalized and custom-tailored experiences. In order to keep up, hotels are facing a need to utilize technology that lets them efficiently segment customers and provide better guest experiences.

Revinate | 10 years ago

3 Ways Hotels Can Effectively Use Targeted Guest Marketing