Matt Heidkamp

We’re launching a new platform that examines the evolving role of cities as collision spaces for knowledge, creativity, and new ideas, and what that means for meetings and destinations.

While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching strategy guiding these efforts.

SkiftX went to Bellagio and ARIA in Las Vegas to get a behind-the-scenes look at how a major corporate event comes to life and how smart meeting planners are thinking about the future of event design.

Whether behavioral, transactional, demographic, or otherwise, data has become the cornerstone of modern marketing strategy. While travel brands are in an advantageous position to acquire data on their customers, figuring out how to act upon that information is a critical hurdle.

Social media is rapidly becoming one of the travel industry’s most important channels for customer service, but there's no one-size-fits-all approach. From automated chat bots to digital concierge services, find out what's working for top travel brands.

How Turkey Home leveraged media partnerships and social distribution to create videos that hit home across multiple platforms.

Smart travel marketers are shifting the way they think about the customer journey and focusing more on the moments that take place after a transaction is made. This report looks at concepts in behavioral science and psychology as it relates to customer experience to help travel brands better understand the minds of their customers. Download this report for FREE!

Big data is driving opportunities to create loyalty and conversions for the hospitality industry, but it’s also posing challenges. The key to leveraging the power of customer information is to bring these datasets together. This report examines how to do that, and the value that can be extracted from big data once integration is underway. Download this report for FREE!

Learn how to build better guest relationships with this on-demand webinar brought to you by Skift and Revinate.

This series looks at the driving factors behind travel purchasing behavior, with the first report focusing on an issue looming over the online travel sector: shopping cart abandonment. Understand the reasons behind travel’s high abandonment rate and strategies to win back customers. Download the report for FREE!