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As consumers, we’re obsessed with finding the best deal possible. With dozens of booking options at our fingertips, we’ve become a culture obsessed with value comparison, especially when it comes to travel.
On average, would-be travelers jump from three to five different sites before making a purchase according to a Skift survey, querying different searches to different locations and comparing them against each other. This is doubly true for casual travelers, who do not have a go-to airline, hotel or booking site that they frequent often enough to trust that they’re getting the best deal possible.
More than 50% of travelers do not have a set destination in mind when planning a trip. They’re browsing, price shopping; waiting for the right deal or right location to jump out at them. In turn, this drives the time to conversion in travel to be twice as long as in traditional retail.
Along with multiple-tabbed browsing, we become inundated with choices and recommendations – mix and match options that can seemingly give us the best bang for our buck. In the era of infinite solutions at our fingertips, we often reach information overload. [Read More]
Last month, we launched a new quarterly trends series, The Habits of Travel Bookers, brought to you in partnership with Boxever. Above was an extract from it. You can download the full report here for all the insights.
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