Articles by Haixia Wang

The U.S. travel industry seems to be in full recovery mode. In July, 53 percent of Americans traveled, a 5-percentage-point jump from the same time last year.

Nearly 47 percent of Americans traveled in May 2022, 6 points higher than March, signaling a strong start as we get closer to the summer season. However, with the mounting anxiety about an economic downturn. the number of consumers who expect to cut down on travel spending rose sharply.

Despite the spring break, 41 percent of Americans traveled in March 2022, little changed from January. However, it’s 5 percentage points higher than March last year, signaling a somewhat healthier start as we inch towards summer season.

In January, 40 percent of Americans traveled, only 5 percentage points lower than January 2020, before the pandemic hit. While we expect to see even more normalcy in travel as we move closer to another travel season, where the economy is heading could have an impact, as more than half of Americans now believe the U.S. economy will get worse in the next 12 months.

Sustainability and remote work will shape how we live and how we travel profoundly on the other side of the pandemic. Understanding what travelers think of these two topics and how these two areas will impact their future travel decisions is crucial for the industry rebuild.

The pandemic has greatly disrupted travel, both in volumes, and for those who did manage to travel, how they traveled. Read our new survey findings from the U.S., UK, Australia, China and India to understand what has changed and what new habits will last post-pandemic.

Despite the surge of Omicron, 45 percent of Americans traveled in December. In particular, nearly 6 percent of all December trips were to another country, marking the highest rate since the pandemic started. And looking ahead to 2022, Americans are optimistic about traveling more.

What did travel executives read in 2021? What are the most important topics for them in navigating through the pandemic and calibrating for rebound and regrowth? Check out the Skift Research reports that are most read by Skift audience.

Skift Research is working on a new report unfolding lessons learned from the pandemic and forward looking growth strategies and plans for destination marketers. Share what your organization is doing with us. In turn, you get a FREE report with peer insights, executive interviews and Skift analysis that can help you optimize your own strategies.

What will change for the event industry in the post-pandemic world? What roles will destinations play in the shift? Take a short survey and share your insights with us. All respondents get a complementary Skift Research report and get a chance to win a $100 Amazon gift card.