Greg Oates

By sharing real world business advice from top Millennial entrepreneurs and their mentors, Fairfield Inn & Suites found a clever way to inspire and connect with its young business travel customer.

Manchester is poised to lead a new era of global cities positioning themselves as thought leaders integrating business, tech, academia and culture as a unified travel package for business, leisure and group market segments.

By integrating blog content and social media seamlessly into the hotel website, and using longer webpages versus multiple pages, Thompson Hotels is boosting user engagement, time-on-site and -- it hopes -- conversion rates.

The push for more high-tech, design-conscious convention centers is becoming a competitive advantage for cities going after high-tech, design-conscious delegations.

With 1,600 rooms to fill, SLS Las Vegas Hotel might not offer the exact same luxury/lifestyle vibe as its boutique South Beach and Beverly Hills sister properties, but something close is exactly what the Strip is missing coming out of the recession.

With this ongoing partnership between JW Marriott and Christie's, the hotel group is able to provide a pop-up museum with world class art, raising its cachet as a luxury business travel supplier.

Using one of the hospitality industry's most indepth service manuals, Ritz-Carlton is sharing best practices with corporate America and adapting those to Millennial behavioral trends.

By working exclusively with Airbnb, Drift San Jose automatically gets a turnkey GDS and sales/marketing partner specifically targeting the hotel's desired consumer.

W Hotels, St. Regis Hotels and Starwood Luxury Collection anticipated the changing behaviors and demographics of the luxury consumer, and adapted their business models and content marketing strategies around them, before much of the rest of the hospitality industry.

By collaborating with the public to build a better hotel experience, Marriott has shown a surprising willingness to take risks and embrace relationship marketing in an effort to rework its reputation among next gen travelers.