Fairfield Inn Uses Career Advice to Draw Millennial Guests
Photo Credit: The four entrepreneurs kicking off Every Day Connect (from left to right): Eden Full, Kane Sarhan, Meg Gill and Mark Arnoldy Fairfield Inn & Suites
Skift Take
By sharing real world business advice from top Millennial entrepreneurs and their mentors, Fairfield Inn & Suites found a clever way to inspire and connect with its young business travel customer.
Fairfield Inn & Suites is launching a new brand campaign today called Every Day Connect, themed around the value of mentorships for young professionals.
Built on the Tumblr microblogging platform, the campaign introduces four young successful entrepreneurs and their mentors who guided them through the process of starting and building their businesses. Chosen from this year's Forbes 30 Under 30 list, they include Mark Arnoldy, Kane Sarhan, Eden Full and Meg Gill.
Fairfield Inn's primary goal is to become a source of inspiration for young professionals by showcasing the successes of these four Millennial entrepreneurs and sharing their words of wisdom.
This is an interesting move by Marriott Hotels, which operates Fairfield Inn. It's attempting to make the select service hotel category not only relevant to Millennial travelers, but cool as well. That's no small feat. The galvanizing concept around the push is: “We're young. We did this. You can too.”
