Greg Oates

Archer Hotels is helping keep the lifestyle hospitality market interesting with high-end F&B partnerships and a focus on human—versus hotel—experiences.

The shift from analyzing target customer demographics to consumer psychographics is taken to a new level with this strategic marketing and communications plan.

Sheraton Hotels is going be embracing local hospitality trends more thoroughly, but can Starwood deliver real change at the hotel level?

There's no easier way for a hotel to distinguish itself than a restaurant that doesn't act like a hotel restaurant.

Even with rising demand for South American extended stay hotels, there is still a challenge to convince local owners and developers to build the brand's larger room product.

The demand for a local, authentic travel experience is now driving large hotel companies to develop new brands to differentiate themselves and deliver experiences that immerse guests in local communities.

Hotel RL is differentiating the boutique hotel experience both in terms of a lower price point and an innovative social responsibility platform.

In an increasingly competitive market with a lot of quality product and emerging destinations, European convention bureaus are tapping their local knowledge economies to drive new business.

Marriott has been actively tapping celebrities to drive attention to its different lifestyle brands in an attempt to communicate a spirit of independence embedded in the cultural arts.

Relevant music acts have been a great way to make all-inclusive resorts relevant to the younger millennial travelers.