The Rise of the Millennial All-Inclusive Traveler
Photo Credit: The opening of Hard Rock Hotel Riviera Maya in 2014, with Jon Bon Jovi playing. Courtesy Hard Rock Hotel / Courtesy Hard Rock Hotel
Skift Take
Relevant music acts have been a great way to make all-inclusive resorts relevant to the younger millennial travelers.
Last month we launched a new FREE Skift Trends Report, The Evolution of the All-Inclusive Resort, brought to you in partnership with Club Med. Below is an extract from it, download the full report for free, to get the ALL-INCLUSIVE goodness.
With so much competition in iconic tourist destinations from Rio de Janeiro to Mexico’s Riviera Maya, there’s a powerful drive among the major all-inclusive resort chains to deliver more high-impact experiences on-property. However, there’s growing uncertainty about how to cater to millennials today.
Hard Rock Hotels is a newcomer to the all- inclusive scene with four hotels in Mexico and one in Punta Cana in the D
