Greg Oates

Tourism bureaus are under increasing pressure to validate the business case for their funding, so they're expanding their role and reworking their business model.

DMAI's DestinationNEXT research is important because DMOs and destination stakeholders can now scientifically assess their marketing effectiveness on a collaborative level.

Standard Hotels' majority investment in the Bunkhouse Group gives our favorite little hotel company in America a chance to extend its laconic legs beyond Texas.

Virtuoso is repositioning the role of travel agents from information providers to long-term travel consultants.

By aligning their digital platforms, the Space Coast tourism bureau and economic development organizations illustrate the next generation of content marketing that both services travelers and drives destination development, while also inspiring some of the magic of the space race.

IHG is building out its Rewards Club loyalty program with more experiential rewards for its very best customers and more quick reward options for those who are ambivalent about loyalty structures.

Big brand hotels have evolved a long way to being more locally connected, but they should look toward the sharing brands to align themselves better with guest expectations.

How the Columbus tourism bureau is partnering with the local economic development organization represents a major role shift in the destination marketing industry.

Marriott has been ramping up its marketing efforts targeting LGBT customers while also promoting its internal advocacy for the LGBT community.

Hotels are promoting and engaging their local communities and partnering with a growing array of local independent businesses in an effort to create more options for travelers seeking “authentic” experiences.