Hotels Look to Adaptive Reuse to Create Better Local Connections
Photo Credit: A rendering of the new Godfrey Hotel in Boston. Godfrey Hotel
Skift Take
Hotels are promoting and engaging their local communities and partnering with a growing array of local independent businesses in an effort to create more options for travelers seeking “authentic” experiences.
Recently we released a new report in our Skift Trends series that helps to explain the Evolution of Local in Hospitality in 2015.
Below is an extract. Get the full report here to get ahead of this trend.
There is now widespread acceptance and understanding in the hospitality industry around the business impact of attracting the local community to a hotel. It’s no longer just a nice thing to have. It’s no longer merely an add-on amenity. By catering to locals, hotels are creating a more authentic and enriching guest experience, so hotel developers are aggressively expanding where locals want to co
