Darin Graham

Darin Graham is an award-wining climate journalist covering the travel industry for Skift. He reports on how airlines, hotels, and tourism businesses are responding to the climate change – from the innovations and technologies respawning the industry to greenwashing allegations and business risk.

Tourism

Sharjah Targets Hotel and Tourism Carbon Emissions Reductions

Sharjah is betting on eco-tourism to boost its appeal. Gas remains part of the mix, but with more renewables coming online and efforts to decarbonize supply chains, the emirate could offer the industry a path to lower-emission operations.

Darin Graham | 8 months ago

Tourism

Soil Carbon Credits: Farms Are Selling Emissions Reductions to Travel Companies

Farms would ideally adopt regenerative practices. But with transition costs high, carbon credits may help bridge the gap.

Darin Graham | 8 months ago

Media and PR

Full Video: Google and Abu Dhabi Want to Rewrite the Rules of Destination Marketing

Abu Dhabi wants to market its future while it’s building it in real time. With Google as both platform and partner, the city is using AI, creator content, and cultural capital to try to cement its place as a global tourism powerhouse.

Darin Graham | 8 months ago

Airlines

Full Video: Oman Air’s New Strategy Focuses on Point-to-Point, Not Playing Catch-Up

Oman Air would like to prove that smaller carriers can punch above their weight—if they stay focused. Its CEO is betting on Oman’s natural strengths, smarter distribution, and a full-scale digital reboot to turn the airline into a leaner, more profitable global player.

Darin Graham | 8 months ago

Tourism

Hurricane Melissa Cripples Jamaica’s Tourism and Highlights Climate Risk

As climate change fuels ever-stronger hurricanes, Jamaica’s battered tourism industry faces an urgent reckoning and so do the companies invested in its future.

Darin Graham | 8 months ago

Travel Technology

Google Exec: Travel Search Is Getting Longer, More Specific, and Smarter

Travelers aren’t browsing aimlessly - they’re searching with precision. Google says the future of travel discovery lies in creators, AI tools, and meeting intent in the moment.

Darin Graham | 8 months ago

Airlines

Oman Air CEO: App ‘Blew Our Minds’ After Hitting 91% of Direct Sales

Oman Air is going all-in on its home market and its digital strategy is paying off faster than expected. But the road to broader transformation still depends on infrastructure and realism about climate goals.

Darin Graham | 8 months ago

Airlines

Bill Gates Rejects Climate ‘Doomsday,’ Calls for Aviation to Eliminate ‘Green Premium’

Real decarbonization will come not from lofty climate pledges, but from innovation that makes clean alternatives as affordable and practical as the fuels and materials they replace.

Darin Graham | 8 months ago

Airlines

Heathrow Expansion Could Break UK Climate Laws

Britain’s airport expansion plans reveal a harsh truth: Travel growth and climate policy still don’t go together.

Darin Graham | 8 months ago

Tour Operators

G Adventures CEO Is in ‘Panic Mode’ Over 2030 Climate Targets

Climate goals are looming, but progress is lagging. G Adventures’ CEO is sounding the alarm and making tough decisions.

Darin Graham | 8 months ago