Oman Air CEO: App ‘Blew Our Minds’ After Hitting 91% of Direct Sales

Key Points

• Oman Air’s revamped mobile app accounted for 91% of its direct sales in Oman in September, after overcoming previous operational issues.
• The airline has shifted its strategy from focusing on transfer traffic to prioritizing direct, point-to-point travel, in line with national tourism growth goals.
• CEO Con Korfiatis expressed skepticism about the aviation sector meeting 2050 net-zero emissions targets, citing supply chain and technological delays.

Summary

Oman Air’s CEO, Con Korfiatis, revealed that the airline’s redesigned mobile app was responsible for 91% of direct sales in Oman in September, marking a significant leap after resolving earlier operational problems. This digital transformation is part of a wider strategic shift away from transfer traffic toward point-to-point travel, aligning with Oman’s Vision 2040 to promote tourism. Additionally, while the airline plans to launch new routes, Korfiatis voiced doubts about the industry’s ability to achieve 2050 net-zero emissions targets due to ongoing supply chain and technology hurdles.