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Media and PR
Some of the world's top tourist sites are also some of the world's most Instagrammed places. Go figure.
Alexandra E. Petri, Skift | 8 years ago
Hotels
Hilton's CEO's statements that the chain achieved three key goals in negotiations with major online travel agencies show that the parties' standard ways of doing business are evolving. If Nassetta's statements are to be believed, then Hilton won some tools for improving its economic position and winning back some direct traffic.
Hyatt is an early adopter of a new form of customer service for hotels: using Facebook Messenger to connect with guests, because in today's world, the key to being relevant is engaging with consumers on the platforms they are using.
With record occupancy levels, Hilton Worldwide believes it is in a position to address what it views as unacceptable cancellation levels even after instituting a a more stringent policy at the beginning of the year.
SkiftX
Influencers can be a great resource in travel marketing.
With all the flurry of commotion that comes with Marriott's deal for Starwood is concern for hotel owners in marketplaces that may be overpopulated with brands and properties all flying under the same flag and competing for guest loyalty.
CEO Arne Sorenson writes a letter to Marriott employees, laying out the compelling reasons for the merger and assuring them that the integration will go as smoothly as possible.
Because sometimes, words just are not enough to capture the essence of what an experience can bring.
Starwood may be in play right now, but that doesn't mean it's not in a position to make a move. Smart play by the brand to pick up property in need of some real management.
InterContinental Hotels goes on record to clear up yet another speculation surrounding the company.
Alexandra E. Petri, Skift | 9 years ago
