With more than 400 million users a month who share over 80 million images a day, Instagram is hard to ignore. Yet still, the travel industry is the second slowest industry after financial services to adopt the app, despite the inspiration and strength that lies in visuals as a way to engage with consumers.
And consumers are actively posting travel content: 353 million pieces of content on Instagram are travel related, which people create and share to inspire themselves and others to travel, said Jeremy Jauncey, founder of Beautiful Destinations, at this year’s Skift Global Forum.
Users are not just uploading photos, but they are tagging their locations. California reigned supreme last year, securing the top two spots of the most geotagged locations with Disneyland as number one and Dodgers Stadium at number two. Disney stayed on top once again for 2015 whereas Dodgers Stadium fell down five spots.
Here are the top 10 most geotagged locations on Instagram for 2015.