Hyatt offers free Wi-Fi to track guests' spending and searching habits
Skift Take
Hotels are finding smarter ways to make universal Wi-Fi work for both their guests and their business. Hyatt’s detailed look at customers’ spending habits and social media activity will soon be commonplace at all major chains.
Installing and offering premium wireless Internet access keeps guests happy, but it also benefits the hotel’s operations, experts said during a panel discussion at the Hospitality Industry Technology Exposition and Conference.
Connecting guests to a ubiquitous, high-speed network allows hoteliers to learn about their guests, including location, loyalty, spending habits and satisfaction.
For those reasons, Hyatt Hotels Corporation’s first thought when building its “digital hotel of the future” was to ensure guests were connected on a fast and reliable network at all times throughout the test hotel, a Hyatt Regency in Santa Clara, California.
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