Marriott Deepens Saudi Arabia Push With 2,700-Room Deal

Key Points

• Marriott has agreed to add over 2,700 hotel rooms in Saudi Arabia across five new properties, expanding its presence to more than 55 hotels in the country.
• The deal marks a shift toward a wider range of accommodations beyond luxury, introducing more midscale and extended-stay brands to align with Saudi tourism goals.
• Despite a surge in hotel development driven by Vision 2030, current demand lags behind supply, with occupancy rates around 49% and efforts underway to boost domestic tourism.

Summary

Marriott is expanding its footprint in Saudi Arabia by adding over 2,700 rooms through five new properties in Jeddah, Makkah, and Madinah, as part of a partnership with Al Qimmah Hospitality. This marks a strategic move to diversify beyond luxury hotels with more midscale and extended-stay options, reflecting Saudi Arabia's broader tourism ambitions under Vision 2030. However, while hotel supply is rapidly increasing, current demand and occupancy rates lag behind, prompting officials to focus on boosting domestic tourism.