Articles tagged “Saudi Vision 2030”

The destination has a real demand story. The question is whether the room pipeline can keep pace.

The war gave Saudi tourism the clarity it could not give itself: the durable market is domestic and regional, the leadership is Saudi, and the reset is real.

Repeated delays, many outside its control, have kept Riyadh Air as a glamorous brand rather than a working airline. The U.S. permit filing is a tangible step toward actually getting into the skies.

The Mykonos-born lifestyle brand is showing how Western operators must adapt to succeed in the Kingdom.

Every ambitious project deserves a second draft. The war just cleared the desk for Saudi to write one.

This was going to be a new frontier of tourism and a pillar of Saudi’s future income outside of oil. It’s officially being scaled back.

Saudi Arabia is building its tourism industry at remarkable speed, but room rates are falling, according to new statistics.

The changes come as Saudi has scaled back some Vision 2030 projects and is accelerating efforts to attract foreign direct investment.

Reports of delays at Neom — often citing unnamed sources — have circulated frequently. Now we have the confirmed postponement of the Asian 2029 Asian Winter Games in Trojena.

Saudi Arabia’s tourism ambitions won’t be won by trophy hotels. Marriott’s midscale-heavy deal shows a belief that filling rooms, not adding gold bling, will determine whether the kingdom's tourism development goals succeed.