Layoffs Hit 20% of Tripadvisor, Viator and Administrative Staff: Scoop

Key Points

• Tripadvisor laid off about 20% of its staff, mainly impacting the core brand, Viator, and administrative roles.
• The restructuring aims to merge Tripadvisor and Viator operations, with a new focus on experiences and AI-enabled trip planning.
• TheFork, Tripadvisor's dining reservations platform based in Europe, was not affected by these layoffs.

Summary

Tripadvisor has announced layoffs affecting approximately 20% of its workforce, primarily targeting its core brand, Viator experiences, and administrative teams as part of a broader operational restructuring. The company plans to merge Tripadvisor and Viator operations and shift its focus toward experiences and AI-powered discovery, planning, and booking. TheFork, Tripadvisor's European dining reservations business, was not impacted by these layoffs.