Booking.com to Add 150,000 Attractions With FareHarbor Tie-In

Key Points

• Booking.com will add 150,000 new attractions by directly integrating FareHarbor's inventory, expanding its global and U.S. offerings.
• The direct integration is expected to improve customer experience and give Booking.com a competitive edge over platforms like Airbnb.
• Booking.com will access attractions in over 5,000 cities and 115 countries, with bookings contributing to its Genius loyalty rewards.

Summary

Booking.com is set to significantly expand its attractions inventory by adding 150,000 new experiences through a direct integration with FareHarbor, a tours and activities tech company it acquired in 2018. This move will enhance Booking.com's offerings, particularly in the U.S., and provide access to attractions in over 5,000 cities across 115 countries. The integration, which bypasses third-party intermediaries, aims to improve the quality and pricing of experiences for customers and strengthen Booking.com's competitive position against rivals like Airbnb, while also rewarding users through its Genius loyalty program.