Inside MakeMyTrip’s ‘Travel Superapp’ Strategy. Is it Doable?
Photo Credit: A person holding a smartphone displaying the MakeMyTrip app on screen. MakeMyTrip
Skift Take
The real challenge for MakeMyTrip isn’t just building an end-to-end travel company — it’s making sure the experience is actually seamless. Can it truly integrate flights, hotels, ground transport, and everything else into one frictionless journey? That’s the test that will define its success or failure.
India’s largest online travel agency, MakeMyTrip, is on a mission to become more than just a flight and hotel booking platform, charting an ambitious course to become a travel superapp. “Within travel, we want to be a travel superapp,” Rajesh Magow, co-founder and group CEO of MakeMyTrip, told Skift in an exclusive interview.
At the heart of this strategy is the concept of the “connected trip” — a vision to integrate these highly diverse and fragmented travel segments to create a seamless, end-to-end experience.
Magow explains, “Our strategy is that we are a one-stop shop. We need to be a connected trip. We want to offer every possible travel service or travel-related product.”
MakeMyTrip Co-founder & Group CEO, Rajesh Magow, will be live on stage at Skift India Forum in Delhi-NCR on March 17-18 to dive deeper into the online travel agency's plans.
The company’s focus on integrating diverse services into a single ecosy
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