This Saudi Airline Hopes to Triple in Size: The CEO’s Plan For Getting There


Skift Take

Flyadeal's new CEO Steven Greenway says the scale of airline's expansion attracted him to the role. His challenge now is turning targets into tangible results.

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Even by Saudi standards, the goals are ambitious: By 2030, the country wants 330 million passengers to pass through its airports annually, up from around 112 million last year.

To get there, the Saudi airline sector is growing faster than almost anywhere on the planet.

New carrier Riyadh Air has grabbed most of the attention. However, there’s another shift underway: The rise of the Saudi low-cost airline. 

Flyadeal is the budget subsidiary of Saudia, the country’s national carrier. Since launching in 2017, it’s grown to become one of the nation’s biggest low-cost operators. 

By the end of the decade, flyadeal is set to triple in size, from 32 planes today, to almost 100. Dozens of new destinations are set to be added to its route map, with international links into Europe and the Indian subcontinent. 

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