First read is on us.

Subscribe today to keep up with the latest travel industry news.

Accor Names New CEOs for Luxury Hotel Brands Orient Express and Fairmont


gilda Perez-Alvarado, now Accor's chief strategy officer, spoke on-stage at a Skift Future of Lodging event in 2022 in New York on behalf of JLL
Summarize this story

Select a question above or ask something else

Summarize this story

Accor said on Thursday it would appoint Gilda Perez-Alvarado as CEO of Orient Express, its luxury hotel brand, effective January 1.

Just last month, Perez-Alvarado became the chief strategy officer for the Paris-based hotel giant group, a role she'll retain. Previously, she was global CEO of the hotel brokerage firm JLL Hotels & Hospitality. 

Accor added that Omer Acar would, on January 1, become the CEO of Fairmont while remaining CEO of Raffles as well.

Acar replaces Mark Willis, who will become an advisor to Sébastien Bazin, the group's chairman and CEO. Skift profiled Fairmont's luxury hotel strategy earlier this year.

Acar spoke on-stage at Skift Global Forum in New York in September about Raffles' evolution.

Up Next

Experiences

How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored