Hilton Sees U.S. Growth Returns to Pre-Pandemic Norms
Skift Take
Key Points
- Hilton's U.S. growth is returning to pre-pandemic levels, while international bookings surge.
- Taylor Swift's Eras Tour significantly boosted the short-term rental industry, especially in cities hosting the tour.
- Vrbo has removed many hosts for frequent cancellations and imposed penalties to maintain guest satisfaction.
Summary
Hilton's third-quarter earnings report indicates that U.S. hotel demand is returning to pre-pandemic norms, while international bookings, particularly in the Asia-Pacific region, have surged. Taylor Swift's Eras Tour has notably boosted the short-term rental industry, leading to a 28% increase in revenue per available room in host cities. Additionally, Vrbo has taken steps to remove hosts who frequently cancel bookings and imposed penalties to ensure guest satisfaction.
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Episode Notes
Hilton’s third-quarter earnings call suggested that U.S. hotel demand is returning to pre-pandemic norms. However, the company is seeing bookings surge at its overseas hotels, reports Senior Hospitality Editor Sean O’Neill.
Hilton’s revenue per available room — an important industry metric — rose only 3% in the U.S. in the third quarter. But it jumped 39% in the Asia-Pacific region. Hilton also reported worldwide growth in revenue per available room across all customer segments.
The company generated $379 million worth of net income in the third quarter, a roughly 10% jump from last year.
Next, Taylor Swift’s Eras Tour has had an enormous impact on hotel bookings around the U.S. (and Kansas City Chiefs viewership), but what about the short-term rental industry? Short-Term Rental Reporter Srividya Kalyanaraman examines the boost Swift has provided the sector.
Kalyanaraman reports that the Eras Tour contributed roughly $10 million to the short-term rental industry. In addition, the 20 U.S. cities that hosted shows during the Eras tour registered a 28% increase in revenue per available room. Jeff Breece, an executive at revenue management program Beyond Pricing, said cities also saw double-digit increases in occupancy and average daily rates.
Finally, vacation rental brand Vrbo has recently cut ties with a large number of hosts who have canceled guest bookings too frequently, reports Executive Editor Dennis Schaal.
Tim Rosolio, an Expedia Group vice president, said at a conference this week that Vrbo, an Expedia Group brand, has essentially been getting rid of bad apples from its ranks. He said that unnecessary cancellations could not only anger guests but turn them off from booking a vacation rental again. Rosolio noted that Vrbo has always viewed how many properties it has as a bit of a vanity number.
In addition, Vrbo has also decided to levy penalties of up to 50% of a gross booking against hosts who cancel too much.
Photo Credit: A double room in the Tru by Hilton Ashburn One Loudoun. Hilton
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