Articles tagged “taylor swift”

The music may be the headline of BTS’s comeback tour, but the travel boom is the subtext, and arguably the bigger story.

Cities are discovering what Las Vegas has known for years: nothing fills hotel rooms like a pop star who doesn’t leave town. The music residency model is a steady, renewable source of local tourism that outlasts festivals and tours. And in 2026 other cities want in. 

Events are increasingly becoming the starting point for a trip rather than an add-on. That shift is reshaping how online travel agencies pull event tickets into the main booking flow instead of keeping them on the sidelines.

Asia's hotel investment market has several buffers insulating it from broader market volatility, says a giant hotel broker. Limited supply is the biggest one.

With live tourism booming, can Lady Gaga "Just Dance" her way to replicating Taylor Swift's tour magic?

In 2024, tourism pivoted to Live Tourism, with travelers chasing events and moments over destinations. Emotional, communal experiences dominated itineraries, transforming how brands package, promote, and deliver travel.

Demand for international music events among Indian travelers is not only leading to outbound travel, but is also boosting the domestic music tourism industry.

In travel, India and China are markets you can’t afford to ignore. Two high-profile representatives from each country make a strong case for why.

The demand for experiences isn't showing any sign of slowing down, but travel companies are still figuring out how to capture it.

Taylor Swift is so influential that a destination can still get a tourism boost even when she doesn't perform.