Former Orbitz CEO Pushes a Connected Journey Through Data Partnerships
Photo Credit: Journera says it could help hotels upsell more easily. Pictured is a guest room in Berns Hotel in Stockholm. Source: Berns Hotel Berns
Skift Take
Based on the company's claims, Journera's product could answer travel company prayers for better connectivity — but as with any startup, the trick is getting potential clients to agree.
Travel companies have been trying to knit together the fragmented pieces of the customer journey for years.
The goal has been for seamless communication of valuable customer data between companies — flight, hotel, ground transportation, restaurants, event vendors, and more — for upselling, better service, and so the traveler can easily manage all aspects of a trip through one system.
Jeff Katz says his software startup, Journera, has developed a tool over the last several years to help companies get closer to that goal. That startup is now selling use of that platform, called TripSignals, to existing and new customers. Journera offered some data sharing services before, but this is the iteration of the product that Katz has been working toward, he said.
Katz has understood the need for this type of connectivity for years as he was formerly the president of Sabre, founding CEO of Orbitz, and CEO of Swissair.
“All of the data comes
