Multi-Day Family Tours Tweak Models Ahead of Peak Summer Season
Photo Caption: Family enjoying a sunset. Source: Unsplash Photo by Arthur Poulin on Unsplash
Skift Take
Summer 2023 is shaping up to what could be a peak period of record growth as travel companies play to the strengths of aspirational, multi-gen family travel unfettered by inflationary price increases.
A shift in family holiday experiences and longer booking windows for tours are just some patterns shaping the upcoming peak summer season.
These summer pricing and booking patterns indicate a well-recovered travel industry, with the experiences sector also riding a growth wave.
Macroeconomic concerns such as global inflation and the rising cost of living appear to have little impact on travel demand, as booking platforms and niche day-tour operators note slightly shifted booking patterns but improved volume overall.
Research by the U.S. Travel Association showed travelers feel more confident in their financial situation — with 61 percent of leisure travelers and 69 percent of business travelers feeling good or excellent about their financial well-being in the next six months. In addition, U.S. travel spending in December 2022 totaled $97 billion, 3 percent above 2019 levels and 7 percent above 2021 levels.
Continued demand was further
