First read is on us.

Subscribe today to keep up with the latest travel industry news.

Airlines aim for a better night’s sleep in new wave of in-flight amenities


Skift Take

Airlines add small touches in hopes of differentiating themselves from the competition, but price, schedules, and travel policies will continue to mandate business travelers’ final booking.

Those flat-bed seats for international business-class fliers? Now that most airlines offer them, they are not so special anymore. Instead, in the newest iteration of the battle for deep-pocketed fliers, the airlines are introducing an ever-growing assortment of in-flight amenities to go with those seats.

Delta Air Lines, in the latest move, plans to announce on Tuesday that a partnership with Westin Hotels and Resorts will give business-class passengers on international and transcontinental flights “Westin Heavenly In-Flight Bedding,” starting this summer.

That follows the introduction in the last two years of upgrades in business-class services by airlines like American Airlines, United Airlines, Virgin Atlantic, Lufthansa, Cathay Pacific and Qantas, featuring everything from improved mood lighting and in-flight entertainment to designer amenity kits and the option to pre-order meals by e-mail.

Up Next

Business Travel

The State of Corporate Travel and Expense 2025

A new report explores how for travel and finance managers are targeting enhanced ROI, new opportunities, greater efficiencies, time and money savings, and better experiences for employees with innovative travel and expense management solutions.
Sponsored
Podcasts

New Skift Podcast Mini-Series: How I Travel 

This first episode of "How I Travel" with Colin Nagy is amongst the best travel podcast episodes you have ever listened to. I know – a big promise, listen in for a soulful holiday inspiration.
Airlines

Japan Airlines Under Cyberattack, Flights Delayed

The operational disruption, though temporary, highlights the aviation sector's vulnerability, especially at a time when airlines are ramping up digital innovation to improve customer experience.
Hotels

U.S. Hotels May Have Hit Occupancy Ceiling in 2024

Hotels aren't full! (Except in Manhattan.) One theory why is that corporate travelers — who used to book rooms for days or weeks at a time — are taking shorter trips because of hybrid work.