Nevada Wants Business Travelers for Longer Blended Stays Outside of Las Vegas
Skift Take
A new state-wide program predicts six community projects across rural Nevada will tap into the emerging blended travel market, and that convention delegates will welcome a break from the Strip's bright lights.
The Nevada Division of Tourism is launching a 10-year plan to entice convention and conference visitors away from Las Vegas to other regions in the state.
Travel Nevada’s 3D Program has identified several projects that will receive consulting services for at least seven months, and access to a $2 million pot of funding provided by the U.S. Economic Development Administration, as part of the American Rescue Plan Act.
The project leader believes there’s now scope for them to tap into blended travelers, as more employees add on vacations to conventions and business meetings as they embrace remote work.
"Many business travelers aren’t looking for a gambling type experience," said Cortney Bloomer, destination development manager at Travel Nevada.
“With so many hybrid work and work-from-home schedules, many business travelers are looking for places where they can work from for a period of time, where they could take their families and have
