Day Tours Operator Context Adds Pre-Trip Virtual Learning
Skift Take
Post-pandemic trends are shifting the customer experience in educational tours to include pre-trip immersion through virtual tours. Their value cannot be underestimated.
Online travel platforms that pay close attention to the unique curation of their tours and activities will own the longtail game of discovery.
That's the belief of Context Travel founder Paul Bennett, who, with co-founder and wife Lani Bevacqua, has been trying to differentiate and digitally scale the walking tours for nearly two decades.
The Stickiness of Curiosity and LearningTours and activities fell by 77 percent during the pandemic, with a full recovery to 2019 levels expected by 2023, according to Skift Research.
While other online travel agents have shuttered the virtual tours they developed when global travel came to a standstill, Bennett said its virtual tours are helping to increase user engagement.
Founded in 2003, Context claimed to be one of the first tour companies to offer online booking. Now, Context Learning, a virtual experience product that offers online seminars with experts before and after in-destina
