Articles tagged “Musement”

Online Travel

TUI Gets More Digital in Aspiring for Reinvention

Travelers in many parts of the world are used to the online booking of build-your-own vacation packages, and others prefer to walk into a travel agency to plan. After many years, TUI is trying to embrace digital trends, and is modestly executing on a plan to get more online.

TUI Gets More Digital in Aspiring for  Reinvention

Business Travel

Booking Adds Tours and Activities From Viator in Their First Partnership

Booking.com, with its vast audience, is becoming a significant player in attractions, tours and activities. However, it will have to share the revenue with its growing roster of distribution partners, which now include Tripadvisor and TUI.

Booking Adds Tours and Activities From Viator in Their First Partnership

Online Travel

Amazon Gets Aggressive With Promotional Pricing for Virtual Tours

Amazon bowed out of the hotel business a couple of times, is dabbling with flight bookings in India, and seems to have found a sweet spot in cheap, virtual experiences. With all of those tour operator partners now in the fold, post-pandemic, in-person tours and activities is likely on the to-do list.

Amazon Gets Aggressive With Promotional Pricing for Virtual Tours

Business Travel

TUI Musement Emerges as a Tours and Activities Player in Europe in Shadow of GetYourGuide

Will it suffice for TUI Musement to focus on the partnership side of its business, as it does with Booking.com and major cruise lines, or does it need to master the uphill task of becoming a breakout consumer brand beyond TUI's existing customer base? Acquisitions could be part of the mix when the pandemic dust settles.

TUI Musement Emerges as a Tours and Activities Player in Europe in Shadow of GetYourGuide

Online Travel

Booking.com Relaunches a Scaled-Down Attractions Vertical Powered by TUI’s Musement

After missteps in thinking it could grow its own attractions business and catch larger competitors, Booking.com's relaunch is the next stage in its evolution. The tours and activities sector is a lot more competitive now than it was even two years ago when Booking acquired FareHarbor. Hence, the need to reboot.

Booking.com Relaunches a Scaled-Down Attractions Vertical Powered by TUI’s Musement

Online Travel

GetYourGuide CEO Highlights Google’s Alleged Failings During the Pandemic

GetYourGuide's Johannes Reck is underplaying the Google threat in tours and activities. Sure, Google has much larger priorities, but how much will it cost to build the GetYourGuide brand with Google controlling the airspace?

GetYourGuide CEO Highlights Google’s Alleged Failings During the Pandemic

Business Travel

Booking.com Terminates Contracts With Tours and Attractions Operators

TUI/Musement's new strategic partnership with Booking.com has the potential to reshuffle the powers that be in tours and activities, especially in Europe. But TUI doesn't have a stellar track record in online offerings, and much of the promise will depend on its execution.

Booking.com Terminates Contracts With Tours and Attractions Operators

Business Travel

Booking.com’s Challenges With Tours and Activities Lead to Musement Partnership

Whether building tours and activities or vacation rentals, acquiring companies soon find out that this stuff isn't as easy as it looked. From confidential internal documents obtained by Skift, it's clear Booking.com found out that scaling experiences on its own wouldn't be a cakewalk, and it's turning to Musement to kick off a preferred partnership strategy instead.

Booking.com’s Challenges With Tours and Activities Lead to Musement Partnership

Business Travel

TUI’s Big Play in Tours and Activities

When someone with the scale of TUI gets serious about something, you know it's a big deal. Now that it has got the right technology, it should be an easy win for a company with such a massive customer base.

TUI’s Big Play in Tours and Activities

Business Travel

TUI Group Buys Musement as Tours and Activities Sector Stays Hot for Deals

The global heat map for tours and activities continues to burn bright this year as big players like TUI scoop up small players like Musement for back-end technology that will help them get more personalized products to travelers.

TUI Group Buys Musement as Tours and Activities Sector Stays Hot for Deals