Four Seasons Refreshes Luxury Hotel Branding
Skift Take
Four Seasons's new marketing effort uses the catchphrase "luxury is our love language." At Skift, news is our love language, so dive into this roundup of news items on hotel deals and development.
Daily Lodging Report
Skift’s Daily Lodging Report is a subscription-required, email-only newsletter read by anyone and everyone in the hotel investor, owner, and operator space, including CEOs of some of the industry’s top brands. It covers North America and Asia Pacific with two separate regional editions.Here are some excerpts from Daily Lodging Report from the past week. If you’re not a subscriber, you should be. Get news on hotel deals, development, stocks, and career moves. Sign up here, now.
Sunday, August 28Hoteliers in the U.S. did not seem very pleased with the U.S. General Services Administration’s increase in lodging per diems for 2023. Hotel News Now reported that hotels might end up abandoning negotiated rates for government employees in favor of higher-paying demand segments. This follows the news the increase will only be to $98 from $96. While better than two years of flat rates, the 2 percent increase does not even come close to keeping up with inflation or the increase in room rates in the US that has been in the high teens.
Hotel Equities announced the launch of its new Lifestyle division. HE’s alliance with Greenwood Hospitality combines Greenwood’s extensive collection of lifestyle and luxury hotels wi
