Starwood dominates list of 10 most digitally savvy hotel brands
Photo Credit: The W Hotel short-film campaign it promoted on its website and in social media in conjunction with Intel. W Hotel
Skift Take
This report shows that the gap is widening between the digitally savvy hotels with lots of resources, and independent hotels -- especially those that are privately held
L2 Think Tank released its third annual ranking of the most digitally savvy hotels, labeling W Hotels the lone "genius." Banyan Tree Hotels was ranked the lowest among 57 brands and was characterized as "feeble."
In fact, five of the top 10 hotels are, like W Hotels, Starwood brands.
In L2's "Digital IQ Index: Hotels," W Hotels led the field with a 142 score (Genius) score, and was lauded as having a "site [that] blends content relevance and best in-class functionality."
In a
