Meeting the High Expectations of the Gen Z Traveler: New Report
Photo Credit: Friends sitting on the front of a yacht overlooking the water Unsplash / Luke Bender
Skift Take
When predicting current and future trends, everyone in the travel industry has their eyes on Gen Z travelers, and, boy, are they demanding.
While the millennial traveler is the most reliable, stable target audience in the travel industry today, it won’t be long before everyone turns to the Gen Z traveler, who will lead the next generation of what’s new in the travel space. In fact, many are already turning to these younger generations, in hopes to prepare for the expectations to come.
Gen Z travelers across the globe have a sense of financial confidence for travel that is frozen in time, while their ethical and moral expectations for travel experiences have continued to rise, and their digital connectivity has intensified the desire to be a trendsetter, according to a new report by YouGov.
“The way we start to travel is the way we form different experiences,” said Eva Stewart, YouGov’s global sector head of travel and tourism. “And the pandemic has haunted that experience. They’re not willing to compromise on what they got used to when they travel with their parents, perhap
